Legal Definitions - brand name

Definition: A brand name is a word or phrase that identifies and distinguishes a product or service from others in the market. It is a type of trademark that is used to create a unique identity for a company's products or services.

Examples:

• Coca-Cola
• Apple
• Nike

These examples illustrate how a brand name can be used to create a unique identity for a company's products or services. When people see the brand name Coca-Cola, they immediately think of the company's signature soft drink. Similarly, when people see the brand name Apple, they associate it with the company's innovative technology products. The brand name Nike is synonymous with athletic footwear and apparel.