Legal Definitions - commercial signature

A commercial signature is a trademark that is used to identify and distinguish the goods or services of one company from those of another. It can be a word, phrase, symbol, design, or a combination of these elements.

For example, the Nike "swoosh" logo is a commercial signature that is instantly recognizable and associated with the company's athletic apparel and footwear products. Another example is the McDonald's golden arches, which are a commercial signature that identifies the fast food chain's restaurants.

These examples illustrate how a commercial signature can be a powerful tool for branding and marketing. By creating a distinctive and memorable trademark, companies can build brand recognition and loyalty among consumers.