Legal Definitions - direct selling

Definition: Direct selling is the act of selling a product or service directly to a customer without involving a middleman or dealer. It can also refer to selling to a retailer without the use of a wholesaler.

Examples:

• A salesperson selling makeup products directly to a customer at their home.
• A company selling their products directly to a retailer without using a distributor or wholesaler.

These examples illustrate direct selling because in both cases, there is no intermediary involved in the sales process. The salesperson is selling the product directly to the customer, and the company is selling their products directly to the retailer. This allows for a more personal and direct interaction between the seller and the buyer, and can often result in a more efficient and cost-effective sales process.