Legal Definitions - distribution channel

A distribution channel is a path or route that a manufacturer or distributor uses to market and sell their products. It is one of several ways that goods can reach the end consumer.

For example, a clothing manufacturer may use a distribution channel that includes selling their products through their own retail stores, as well as through department stores and online retailers. This allows the manufacturer to reach a wider audience and increase their sales.

In trademark law, it is important to consider the distribution channel when evaluating the potential for consumer confusion. If two companies use identical or similar marks in the same distribution channel, it may lead to confusion among consumers.

Overall, a distribution channel is an important aspect of a company's marketing strategy, as it determines how their products will reach their target audience.