Legal Definitions - flier policy

A flier policy is a type of insurance policy that is issued at a very low rate near the end of the year for the purpose of swelling the insurance agent's annual-sales figures. It is also known as a flyer policy.

For example, an insurance agent may offer a flier policy to a customer at a discounted rate to meet their sales target for the year. The policy may have limited coverage and may not be suitable for the customer's needs, but it is offered at a low price to increase sales.

Overall, a flier policy is a marketing strategy used by insurance agents to increase their sales figures by offering policies at a discounted rate.