Legal Definitions - franchiser

A franchiser, also known as a franchisor, is a person or company that grants a franchise to another person or company, known as the franchisee. The franchiser provides the franchisee with the right to use their business model, brand, and products or services in exchange for a fee or royalty.

For example, McDonald's is a franchiser that grants franchises to individuals who want to open their own McDonald's restaurants. The franchisee pays McDonald's for the right to use their brand, menu, and operating system, and in return, they receive training, support, and access to the company's resources.

Franchisers are required by law to provide certain disclosures to potential franchisees, such as information about the franchiser's financial condition and the obligations of the franchisee. This is to ensure that the franchisee is fully informed before entering into a franchise agreement.