Legal Definitions - geographically descriptive trademark

A geographically descriptive trademark is a type of trademark that describes the geographic origin of a product or service. For example, "Florida Oranges" would be a geographically descriptive trademark for oranges grown in Florida.

However, in order to receive federal protection, a trademark must be distinctive rather than merely descriptive or generic. This means that a geographically descriptive trademark may not be eligible for protection unless it has acquired distinctiveness over time.

For instance, "California Pizza Kitchen" is a geographically descriptive trademark for a restaurant chain that originated in California. However, it has acquired distinctiveness over time and is now eligible for federal protection.

Overall, a geographically descriptive trademark can be a useful way for businesses to indicate the origin of their products or services, but it may not always be eligible for legal protection.