Legal Definitions - house mark

Definition: A house mark is a type of trademark used by a manufacturer or seller to distinguish its products from those of others. It is a word, phrase, logo, or other graphic symbol that designates the source of goods or services. To receive federal protection, a trademark must be distinctive, affixed to a product that is actually sold in the marketplace, and registered with the U.S. Patent and Trademark Office. House marks are protected under common law and are distinguished with the mark "TM."

Example: Nike's "swoosh" logo is a well-known house mark that distinguishes its products from those of other athletic apparel companies. The logo is distinctive and easily recognizable, making it a valuable asset for Nike's brand identity.

Explanation: The example illustrates how a house mark can be a valuable asset for a company's brand identity. Nike's "swoosh" logo is distinctive and easily recognizable, making it a powerful symbol of the company's products. By using the logo on its products, Nike is able to distinguish its products from those of other athletic apparel companies and build brand recognition among consumers.