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The law is a jealous mistress, and requires a long and constant courtship.
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Legal Definitions - latecomer
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Definition of latecomer
Definition: A latecomer is a person who starts using a trademark after someone else has already started using it. They are also known as junior users or second users.
Example: Company A has been using a particular logo for their products for several years. Company B starts using the same logo for their products a year later. Company B is considered a latecomer or junior user because they started using the logo after Company A.
The example illustrates that a latecomer is someone who starts using a trademark after someone else has already started using it. In this case, Company B is not the first user of the logo, so they are considered a junior user or latecomer.
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Simple Definition
A latecomer is someone who starts using a trademark after someone else has already started using it. If the latecomer didn't know about the other person using the trademark and was the first to register it, they may be allowed to continue using it in areas where the original user doesn't use it. This is also called a second user or junior user.
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