Legal Definitions - look and feel

Look and feel refers to the overall appearance and image of a product or commercial enterprise in the marketplace. It includes the design, packaging, labeling, and decor of a product or enterprise. If the look and feel is distinctive and nonfunctional, it may be protected under trademark law.

For example, the look and feel of a Coca-Cola bottle is distinctive with its curved shape and red and white label. This helps consumers easily identify the product on the shelves and differentiate it from other soda brands. Similarly, the look and feel of a Starbucks coffee shop includes the decor, furniture, and even the way the baristas interact with customers. This creates a unique and recognizable experience for customers.

Overall, the look and feel of a product or enterprise is an important aspect of branding and can help establish a strong presence in the marketplace.