Legal Definitions - marketability

Definition: Marketability refers to the ability of a product, service, or asset to be sold in a given market at a specific time, price, and terms. It is the likelihood of finding a buyer for a particular item or service.

Examples:

• A house located in a desirable neighborhood with good schools and amenities has high marketability.
• A new smartphone with advanced features and a competitive price has high marketability.
• A rare antique with limited demand and a high price has low marketability.

The examples illustrate how marketability is affected by various factors such as location, features, demand, and price. A product or asset that meets the needs and preferences of the target market and is priced competitively is more likely to have high marketability. On the other hand, an item that is too expensive, lacks demand, or has limited appeal may have low marketability.