Legal Definitions - misbranding

Misbranding is when a company labels their product falsely or in a misleading way. This is against the law at both the federal and state level.

Example 1: A company sells a lotion that claims to cure acne, but in reality, it does not have any acne-fighting ingredients. This is misbranding because the label is misleading consumers into thinking the product will work for their acne.

Example 2: A food company labels their product as "organic" when it actually contains non-organic ingredients. This is misbranding because the label is falsely representing the product.

These examples illustrate how misbranding can deceive consumers into buying a product that does not meet their expectations. It is important for companies to label their products truthfully and accurately to avoid misbranding.