Legal Definitions - primary-line competition

PRIMARY-LINE COMPETITION

Primary-line competition refers to the competition between businesses that offer similar products or services to the same target market. It is also known as horizontal competition.

Two pizza restaurants located in the same neighborhood are in primary-line competition with each other. They both offer similar products (pizza) to the same target market (people who want to eat pizza). Another example is two clothing stores that sell similar styles of clothing to the same demographic.

These examples illustrate primary-line competition because the businesses are competing for the same customers with similar products or services. They are in direct competition with each other and must differentiate themselves to attract customers.