Legal Definitions - pro defectu emptorum

PRO DEFECTU EMPTORUM

Pro defectu emptorum is a Latin term that means "for want of purchasers." It refers to a situation where a product or service is not selling well because there are not enough buyers.

1. A company launches a new product, but it fails to attract enough customers. The company may blame pro defectu emptorum for the poor sales.

2. A small business owner opens a store in a remote location where there are few potential customers. The business may struggle due to pro defectu emptorum.

Pro defectu emptorum is a term used to describe a situation where a product or service is not selling well because there are not enough buyers. The examples illustrate how a lack of demand can lead to poor sales and business struggles. In both cases, the products or services are not meeting the needs or wants of the target market, resulting in a lack of interest from potential buyers.