Legal Definitions - secondary-line competition

SECONDARY-LINE COMPETITION

Secondary-line competition is a type of vertical competition where companies compete for the same customers but offer different products or services.

For example, a grocery store and a restaurant may be in secondary-line competition because they both offer food to customers, but they offer different types of food and dining experiences. Another example is a clothing store and a jewelry store, which both offer fashion accessories but have different product lines.

These examples illustrate how companies can compete for the same customers but offer different products or services. Secondary-line competition can be beneficial for consumers because it provides them with more options and variety in the marketplace.