Legal Definitions - suggestive mark

Definition: A suggestive mark is a type of trademark that hints at the nature or quality of the product or service it represents, without directly describing it. It requires some imagination or thought to understand the connection between the mark and the product or service.

For example, the trademark "Netflix" suggests a service that provides movies and TV shows to watch at home, but it doesn't directly describe the service.

Suggestive marks are considered stronger and more distinctive than descriptive marks, which directly describe the product or service. They are protected under trademark law and can be registered with the U.S. Patent and Trademark Office.