Legal Definitions - advertising injury

Definition:Advertising injury is a type of harm or damage caused by violating someone's legal rights through advertising. It is a wrong or injustice that can be remedied by law.

Examples of advertising injury include:

• Using someone else's trademark or copyrighted material without permission in an advertisement
• Making false or misleading claims about a competitor's product or service
• Using someone's likeness or image without their consent in an advertisement

These examples illustrate how advertising can cause harm or damage to others by violating their legal rights. For instance, using someone else's trademark or copyrighted material without permission can lead to legal action and financial damages. Making false or misleading claims about a competitor's product or service can harm their reputation and lead to lost business. Using someone's likeness or image without their consent can be a violation of their privacy rights.