Legal Definitions - advertising

Advertising is the act of getting people's attention to promote the sale of something. It can also refer to the business of creating and distributing advertisements.

• Comparative advertising: This is when an advertisement directly compares the advertised product with another brand of the same product. For example, a commercial for Pepsi might compare its taste to that of Coca-Cola.
• Competitive advertising: This type of advertising doesn't provide much information about the product, but is used to maintain a share of the market. For example, a company might run an ad just to remind people that their product exists.
• Informative advertising: This type of advertising provides information about the quality and suitability of a product. For example, an ad for a new car might highlight its safety features and fuel efficiency.

These types of advertising illustrate how companies use different strategies to promote their products and maintain their position in the market.