Legal Definitions - brand

A brand is a name or symbol used by a company to identify their products or services and differentiate them from their competitors. It can also refer to the overall image or reputation of a company.

• Apple - The bitten apple logo is a recognizable symbol of the company's products.
• Coca-Cola - The name and distinctive red and white logo are associated with the company's soft drinks.
• Nike - The "swoosh" logo is instantly recognizable and associated with the company's athletic apparel and footwear.

Private brands are also common, where a company licenses or arranges for another manufacturer to produce goods under their own brand name. For example, a grocery store may sell their own brand of cereal, which is actually made by a different company but marketed as the store's own product.

Branding has been used for centuries, with guilds in the Middle Ages granting members the right to use a symbol as a mark of quality and protection. Today, branding is an important aspect of marketing and can greatly influence consumer behavior and loyalty.