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Legal Definitions - business-to-consumer

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Definition of business-to-consumer

BUSINESS-TO-CONSUMER

Business-to-consumer (B2C) refers to the transactions and interactions between a business and individual consumers. This is different from business-to-business (B2B) commerce, which involves transactions between two businesses.

  • Buying a shirt from an online retailer like Amazon
  • Purchasing a meal at a fast food restaurant like McDonald's
  • Booking a hotel room through a travel website like Expedia

These examples illustrate B2C transactions because they involve a business selling a product or service directly to individual consumers. In each case, the consumer is the end user of the product or service.

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Simple Definition

Business-to-consumer (B2C) refers to the type of commerce that takes place between a business and individual consumers. This is different from business-to-business (B2B) commerce, which involves transactions between two businesses. B2C transactions can include online shopping, retail purchases, and other direct sales to consumers.

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