Legal Definitions - business-to-consumer e-commerce

Business-to-consumere-commerce refers to the buying and selling of goods or services between a business and individual consumers over the internet. This type of e-commerce is also known as B2C.

Examples of B2C e-commerce include:

• Online shopping on websites such as Amazon, Walmart, and Target
• Booking travel accommodations on websites such as Expedia, Booking.com, and Airbnb
• Ordering food delivery from restaurants through apps such as Uber Eats, Grubhub, and DoorDash

These examples illustrate how businesses use the internet to sell products or services directly to individual consumers. Consumers can browse and purchase items from the comfort of their own homes, without the need to physically visit a store or interact with a salesperson.