Legal Definitions - channel of distribution

A channel of distribution refers to the various routes that a manufacturer or distributor uses to market their goods. It is also known as a distribution channel.

For example, a clothing manufacturer may use a variety of channels to distribute their products, such as selling directly to consumers through their website, selling to retailers who then sell to consumers, or selling to wholesalers who then sell to retailers.

In trademark law, it is important to avoid using identical or similar marks in the same channel of distribution to prevent consumer confusion. For instance, if two companies use similar logos and sell their products through the same channels, consumers may mistake one company's products for the other's.

Overall, a channel of distribution is a crucial aspect of a company's marketing strategy, as it determines how their products reach consumers.