Legal Definitions - distinctive mark

A distinctive mark is a symbol, logo, phrase, or word used by a company to distinguish its products or services from those of others. The main purpose of a distinctive mark is to indicate the source of goods or services. To receive legal protection, a distinctive mark must be unique and not just a common or generic term. It must also be registered with the U.S. Patent and Trademark Office.

Examples of distinctive marks include the Nike swoosh, the McDonald's golden arches, and the Apple logo. These marks are easily recognizable and associated with their respective companies. They help consumers identify and differentiate products and services in the marketplace.