Legal Definitions - hard sell

Definition: Hard sell is a sales technique that involves using aggressive tactics, slogans, and pressure to convince a customer to make a purchase quickly. It often involves intimidating the customer and making them feel like they need to make a decision urgently.

Example: A salesperson at a car dealership who uses hard sell tactics might say things like, "This deal is only available today, so you need to make a decision now!" or "If you don't buy this car right now, you'll regret it later!" They might also use high-pressure tactics like refusing to let the customer leave without making a purchase.

Explanation: The example illustrates the definition of hard sell by showing how a salesperson might use aggressive tactics and pressure to try to make a sale. By creating a sense of urgency and making the customer feel like they need to make a decision quickly, the salesperson is attempting to push the customer into making a purchase they might not have otherwise made.