Legal Definitions - soft sell

Definition: Soft sell is a sales technique that involves a gentle and subtle approach to persuade customers to buy a product or service. It is characterized by sincerity, professionalism, and a non-aggressive attitude. Unlike hard sell, which uses high-pressure tactics, soft sell aims to build a relationship with the customer and create a positive buying experience.

Examples:

• A salesperson at a clothing store who suggests a few outfits that would look good on the customer, but doesn't push them to buy anything.
• A real estate agent who provides information about a property and answers questions, but doesn't pressure the potential buyer to make an offer.
• A car salesman who offers a test drive and explains the features of a vehicle, but doesn't use aggressive sales tactics to close the deal.

These examples illustrate how soft sell involves a more relaxed and customer-focused approach to sales. The salesperson or agent provides information and guidance, but ultimately allows the customer to make their own decision without feeling pressured or manipulated.