Legal Definitions - informative advertising

Informative advertising is a type of advertising that provides information about the quality and suitability of a product. It aims to educate the audience about the features and benefits of the product, rather than just promoting it.

• A car company advertising the safety features of their new model
• A skincare brand explaining the ingredients and benefits of their products
• A technology company highlighting the specifications and performance of their latest device

These examples illustrate how informative advertising focuses on providing useful information to the audience, rather than just trying to sell the product. By educating the audience about the product's features and benefits, informative advertising helps them make informed decisions about whether or not to purchase the product.