Legal Definitions - lucro captando

Definition: Lucro captando refers to the process of generating profit by attracting or acquiring new customers or clients.

Examples:

1. A company may offer a discount or promotion to new customers in order to increase their customer base and generate more revenue. This is an example of lucro captando.
2. A business may invest in marketing and advertising campaigns to reach a wider audience and attract new customers. This is another example of lucro captando.

Both examples illustrate the concept of lucro captando, which involves actively seeking out new customers or clients in order to increase profits. By offering incentives or investing in marketing efforts, businesses can attract new customers and generate more revenue.