Legal Definitions - merchant

A merchant is someone who buys and sells goods to make a profit. They are experts in the goods they sell and are held to a higher standard of expertise than someone who is not a merchant. This means that they are responsible for making sure the goods they sell are of good quality and fit for their intended purpose.

For example, a clothing store owner is a merchant because they buy clothes from manufacturers and sell them to customers. They are expected to know about the quality of the clothes they sell and make sure they are suitable for the customers who buy them.

Another example of a merchant is a car dealership. They buy cars from manufacturers and sell them to customers. They are expected to know about the features and quality of the cars they sell and make sure they are safe and reliable for the customers who buy them.