Legal Definitions - comparative advertising

Definition: Comparative advertising is a type of advertising that directly compares one brand or product to another brand or product in the same category.

For example, a commercial for Pepsi might compare its taste to that of Coca-Cola, or a print ad for a car might compare its safety features to those of a competitor's car.

Comparative advertising is often used by companies to try to convince consumers that their product is better than a competitor's product. However, it can also be controversial, as it may be seen as negative or unfair to the competitor.

Overall, comparative advertising is a way for companies to differentiate themselves from their competitors and try to win over consumers.