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Legal Definitions - puffery
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Definition of puffery
Definition: Puffery is a marketing technique that exaggerates the benefits or features of a product or service in a way that is not meant to be taken literally. It is a form of advertising that uses subjective statements that cannot be proven true or false.
Examples:
- "The best pizza in town!"
- "Our product is the most amazing thing you'll ever buy!"
- "This car is the ultimate driving machine!"
These examples illustrate puffery because they make subjective claims that cannot be proven true or false. They are not meant to be taken literally, but rather to create a positive impression of the product or service in the minds of consumers.
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Simple Definition
Term: Puffery
Definition: Puffery is when someone exaggerates or makes a statement that is not meant to be taken literally. It's like when a company says their product is the "best in the world" or a restaurant claims to have the "world's greatest burger." These statements are not meant to be taken as facts, but rather as a way to promote the product or service. It's important to be aware of puffery so that you don't get misled by exaggerated claims.
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